MMK CUSTOM SIGNS
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25%
Decrease in Average CPC
100x
Increase in Conversion Rate
25%
Increase in Leads
The Client
MMK custom signs specializes in designing and manufacturing exterior and interior signage. Being one of the leading signage manufacturers in New York, their client list is full of big names like HBO shop and more.
Satisfied Businesses
Spent on Advertising
Generate Leads
Average Return On Ad Spent
The Ask
Marketing is an investment MMK custom signs was already aware of. They were managing their PPC campaigns for 8 months but their results weren’t moving. MMK custom signs wanted to optimize their Google ads and improve their conversions. For that, we needed to gather relevant keywords and increase impressions. Their ad account structure was disorganized and we knew we had our hands full. We won the MMK custom signs account in October 2021 which marked the beginning of a growth-oriented partnership.
Satisfied Businesses
Spent on Advertising
Generate Leads
Average Return On Ad Spent
The Marketingo Fix
When we took over the Google ad account for MMK custom signs our first step was to evaluate existing ad campaigns. With this information, our PPC optimization experts established performance measures and created diversified and more focused campaign types. Grouping ad campaigns based on the target audience gave us an algorithmic advantage. In addition, our headlines and descriptions were tailor-made for each ad group which increased our click-through rate. Next was to bring down the cost per click and for that, we tested different bidding strategies. Through these tests, we learned that smart bidding is the best approach to cutting costs while running diversified campaigns. But that’s not all, we went above and beyond for MMK customs to move the needle and suggested changes to the landing page.
The Results
By implementing diversified campaigns and writing targeted ad copy, we achieved considerableresults for MMK custom signs.The absolute top position increased to 81.55% which means that more than half of MMK customsad impressions came from ads that were ranked above organic results.In less than 7 months our PPC experts decreased the average cost per click from $7.02 to $5.30.
MMK customs favor
While clicks and costs were in MMK customs favor, the conversion rate wasn’t far behind. Weachieved massive improvements in the conversion rate (2.8 to 4.8) because our ad copy wasgetting 5.97% CTR. Although there was a minor bump in November 2021, we quickly recovered because the landingpage was up and running by then.
Finally, MMK customs got what they came for - A PPC partner that moved the needle for their business!
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