DISCOUNT GOLF CO
328.75% INCREASE IN
PRODUCT PURCHASES
ONLY IN 1 YEAR!
Want to grow your business online? Let us help you reach your target audience with precision through Google Ads. Maximize your ROI and dominate your competition with our expert team of digital marketing professionals. Get started today and unlock the power of online advertising with us.
182%
Increase in ROI
329x
Increase in Conversions
71%
Decrease in Cost/Conversion
The Client
Discount Golf Co is the number 1 Golf distributor in the US, dealing in Golf grips and accessories. Being the largest golf accessory distributor in the US, Discount Golf wanted a stable partnership. For that, there was no better option than Marketingo.
Target The Right Keywords
Landing Page Optimization
Ad Copy That Elicits a Click
High quality Generated Leads
The Ask
The client wanted to increase their ROAS from PPC ads while cutting costs. Though it was a curve ball, Marketingo managed a hole in one and achieved desired results in the shortest time possible. We took the project in October 2021, and the client hadn’t run any Google ad campaigns. So these were new grounds for our partner. This meant we had to achieve exponential results quickly to convince Discount Golf Co that PPC ads are worth it.
Target The Right Keywords
Landing Page Optimization
Ad Copy That Elicits a Click
High quality Generated Leads
The Marketingo Process
Our first objective was to get clean traffic that’s relevant to our client. We worked with a minimum viable budget and achieved a 549% increase in ROAS in the first month (October 2021).
The conversions for the campaign’s first month were 80, and the cost per click was $13.39. But that’s okay, it was the first month, and we hadn’t tweaked the landing page yet.
In November 2021, conversions increased to around 190, and the cost per conversion dropped to $7.
That’s a 47.72% drop in cost per click from October 2021 and 137.5% increase in conversions.
The Results
Let’s talk about recent times when pay-per-click ads were booming, and many businesses were moving to paid marketing.
In January 2022, Discount Golf Co stood proud at 390 conversions and around $4.5 cost per click. By this time, we had optimized our client’s landing page, and our ad copy was exploding with clicks.
A leap of 56% in conversions and drop of 35% in cost per click!
Discount Golf Co favor
Keep in mind that these improvements were consistent month over month. How? Because we don’t rest until every penny you invest earns a dollar for you!
Since then, Discount Golf Co PPC results massively increased over time, with the highest peak in March 2022 with 574 conversions.
As of today, the client has received 2,836 conversions through Google Ads.
Finally, Discount Golf Co got what they came for - A PPC partner that moved the needle for their business!
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