A THRU Z PEDS
1,131 AVERAGE INCREASE
IN WEB ACTIONS PER MONTH
Want to grow your business online? Let us help you reach your target audience with precision through Google Ads. Maximize your ROI and dominate your competition with our expert team of digital marketing professionals. Get started today and unlock the power of online advertising with us.
132%
Average Increase in
Web Actions
1st
Among Competitors
163%
Increase in Keywords
Ranked
The Client
A thru Z is a leading pediatric care center in Stone Oaks and Medical Center. It’s a trusted name in the San Antonio community with a range of pediatric care for babies and treatment for adolescents with behavioral problems.
Target The Right Keywords
Landing Page Optimization
Ad Copy That Elicits a Click
High quality Generated Leads
The Ask
A thru Z wanted to improve their online presence, boost their leads and outrank competitors. Since A Thru Z Pediatrics is a YMYL website, we needed to build its Expertise, Authority, and Trustworthiness.
So what did we do?
We turned to SEO to boost our client’s SERP rankings by optimizing their Google maps and Google My Business for conversions. The client’s conversions were “on location,” meaning we had to improve their call ratio, request for direction, and website visits (Web actions).
But that’s not all; our SEO strategists mapped out a complete journey to meet our client’s requirements.
Target The Right Keywords
Landing Page Optimization
Ad Copy That Elicits a Click
High quality Generated Leads
The Marketingo Fix
In every campaign, we start with a site audit, market analysis, and competitor analysis. This allows us to work through target keywords.
After all, improving web actions requires improving visibility and rankings.
So we searched for all the keywords A thru Z was ranking for using Ahrefs. Our in-depth analysis showed A Thru Z ranked on 228 keywords in October 2020 but their position wasn’t stable. The first step was to maintain keyword rankings and increase keyword count.
The Results
And did we deliver?
We increased the number of ranking keywords for A Thru Z Pediatrics by 163% (580+ total keywords) through several industry expert practices by April 2022.
From October 2020 the results were monumental. We managed to rank 270+ keywords in only 6
months.
So the next step was to improve the client’s backlink profile as their current backlink profile
wasn’t diverse enough and the referring domains were not of the quality required. We addressed
this by disavowing links that did not meet Google’s quality criteria.
Afterward, our SEO experts increased domain authority for A Thru Z so they could retain their
keyword position.
We vastly improved the quality of our client’s backlink profile by increasing the number of
referring domains from 76 to 195.
As our client’s web authority increased, more and more people started to click on A thru Z’s web
page. Ultimately, web actions surged for both Stone Oaks and Medical Center locations.
A thru Z Peds favor
As with most online businesses, a couple of on-page SEO problems started surfacing which prevented A thru Z from ranking highest among the competition. So we optimized loading speed, tiles, and metadata. Finally, A thru Z was at the top for targeted keywords with more web traffic than the closest competitor.
Finally, A thru Z got what they came for - A PPC partner that moved the needle for their business!
Want to be our next case study?
Let’s get the ball rolling and start unlocking yourorganic growth.